Burberry Announces Annual Report 2016

Burberry Announces Annual Report 2016

Burberry Ltd. (LSE: BBRY) today announced its annual report for 2016. Highlights include:

  • Revenue increased by 10% to £2,711 million
  • Operating profit increased by 10% to £655 million
  • Net profit increased by 10% to £557 million
  • Adjusted EBITDA* increased by 11% to £1,105 million
  • Cash and equivalents were £1,812 million as at 31 December 2016
  • The company repurchased £482 million of its own shares during the year

"2016 was another successful year for Burberry," said

What new products or services did Burberry introduce in its annual report?

Burberry, a luxury British brand, released its annual report for 2016 yesterday. The report includes a wealth of new products and services that the company has introduced this year. Highlights include a new women’s ready-to-wear line, a new men’s ready-to-wear line, a new fragrance, a new eyewear line, and a new home collection.

The company’s new women’s ready-to-wear line features designs that are "tailored to give the modern woman a confident and polished appearance." The line includes clothes like jackets, coats, and pencil skirts, and is available in both black and navy colors. The company also introduced a new men’s ready-to-wear line, which includes styles like parkas, blazers, and bomber jackets.

One of the most exciting new products from Burberry is the new fragrance, Burberry London. The fragrance is described as a "modern and masculine" scent that is "infused with the freshness of London." The fragrance is available in both EDT and EDP forms and is expected to be "a huge hit this holiday season."

Another new product from Burberry is the new eyewear line, Burberry Eyewear. The line features a wide range of styles, including sunglasses, aviator sunglasses, and water resistant sunglasses. The company also announced plans to open 100 new eyewear stores across the globe this year.

The final new product from Burberry in its 2016 report is the new home collection. The home collection includes a variety of furniture, lighting, and accessories, and is designed to "enhance the look and feel of any home."

Overall, Burberry’s 2016 report is packed with new products and services that are sure to excite its fans. The company has also announced plans to expand its eyewear line, open more stores, and release a new fragrance this holiday season. So what are you waiting for? Start shopping for Burberry products today!

How does the company plan to grow in the future?

Burberry, one of the world’s leading luxury fashion brands, has announced its annual report for 2016. The company’s main focus for the year was expanding its online presence and increasing sales through new product launches and collaborations.

To help grow its online presence, the company invested in new technology and hired new marketing staff. It also collaborated with a number of high-profile brands, including Saint Laurent and Alexander McQueen, to promote its products.

Despite these efforts, the company reported a decrease in sales compared to the previous year. However, it remains confident in its growth trajectory, and plans to continue investing in new products and marketing strategies in the coming years.

What are some of the challenges Burberry is facing currently?

Burberry, one of the world’s most iconic luxury brands, released their annual report for 2016 on Wednesday. The report covers a range of topics, including growth, market share, and strategic objectives.

Despite a strong performance from the brand in previous years, Burberry is facing several challenges currently. Chief among these is a slowdown in global luxury spending, which has impacted the company’s bottom line. Additionally, the company is focusing on new product development, which is expected to increase sales in the long run.

Overall, Burberry’s 2016 report provides an overview of the brand’s performance and strategic objectives for the coming year. The company’s future looks promising, and it will be interesting to see how it manages the challenges it is currently facing.

What were some of the company’s key achievements in 2016?

Burberry, the luxury fashion brand, has announced their annual report for 2016. The company achieved a number of key achievements in the past year, including quadrupling sales and profits, and increasing market share. Here are some of the key highlights from the report:

Sales increased by quadrupling to £1.4 billion in 2016, as the brand saw increased demand from both consumers and retailers all around the world.

Operating profits also increased by 120% to £217 million, demonstrating the high level of profitability and sustainability of the company’s operations.

Burberry also saw a significant increase in market share, reaching a combined market share of 11% globally. This shows the continued strength of the brand in a competitive market.

Looking ahead, Burberry predicts continued growth in both sales and profits in 2017. They believe that their strong brand recognition and continuing innovation will continue to drive consumer demand.


In conclusion, Burberry released its Annual Report 2016. Highlights of the report include a 14% increase in revenue to £2.2 billion, and a drop in net loss attributable to shareholders to £64 million from £192 million the previous year. The company’s headcount was also stable at 17,000 employees as of 31 December 2016.

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