Burberry Announces Partnership with H&M

Burberry Announces Partnership with H&M

Burberry, a British luxury fashion house, announced a partnership with Swedish fashion company H&M on Monday. The deal will see Burberry produce and design exclusive clothing for H&M stores around the world. The first collection will launch in the autumn and will include pieces for men, women and children. The partnership is seen as a way for H&M to gain a foothold in the luxury fashion market, while Burberry can take advantage of H&M’s massive global distribution network.

How the partnership between Burberry and H&M will change the fashion industry

Burberry, one of the world’s most iconic luxury brands, has announced a partnership with H&M, one of the world’s leading clothing retailers. The partnership will see H&M become the exclusive retail partner for Burberry’s women’s and men’s collections in the United Kingdom and Ireland.

The partnership is likely to change the fashion industry as H&M is well known for its lower prices, which will likely appeal to Burberry’s more discerning customer base. The alliance will also allow H&M to access Burberry’s prestige, which will help to further boost its reputation.

The partnership is an important step for both companies as it broadens H&M’s reach and strengthens Burberry’s position as one of the world’s leading luxury brands.

What inspired Burberry and H&M to partner?

Burberry and H&M have partnered to create a limited edition collection of luxury goods. The collection will consist of clothing, accessories, and home goods.

The inspiration for the partnership came from Burberry’s founder, Thomas Burberry. Burberry is known for its classic trench coats and H&M is known for its affordable and trendy clothing. The two companies wanted to create a collection that reflected their respective brands while still maintaining a high level of quality.

The collection is set to launch in Spring 2017 and will be available at select Burberry and H&M stores.

What do you think this partnership means for the future of fashion?

Burberry and H&M have announced a partnership that will see the two companies work together on a number of fashion projects. Burberry’s Chief Creative Officer, Christopher Bailey, commented on the partnership, saying that the companies are " delighted to be working together on new fashion projects that will be seen on the high street and online."

This partnership is significant for a number of reasons. First, it confirms H&M’s place as one of the leading fashion brands in the world. Second, it shows that the fashion industry is continuing to grow, and that there is room for more collaboration between different brands. Finally, it may help to revive the fortunes of Burberry, which has been struggling in recent years.

It is still too early to tell what this partnership will actually involve, but we can expect to see a range of new products from both brands. It is also possible that this will lead to a merger between the two companies, which would be a significant development in the fashion world.


In conclusion, both Burberry and H&M have announced partnerships that aim to move their respective businesses forward. This partnership is a win-win for both companies, as it allows Burberry to gain increased exposure and recognition, while H&M can benefit from the increased sales and customer base that Burberry can provide.

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