The Burberry Brit: Old Packaging Returns to the Line

The Burberry Brit: Old Packaging Returns to the Line

In the fall of 2009, Burberry reintroduced its signature "Old Packaging" line, which was discontinued in the early 1990s. The collection was met with mixed reviews, but many fans were excited to see the return of the nostalgic packaging. The collection features vibrant and graphic prints, accompanied by a decidedly more modern color palette. This updated aesthetic is in keeping with the brand’s recent efforts to re-establish itself as a fashion leader.

What was the inspiration behind reintroducing the Burberry Brit old packaging?

Burberry has reintroduced its iconic old packaging for the upcoming season. The inspiration behind the decision to bring back the classic design was to pay homage to the brand’s heritage and to celebrate its 70 years of existence.

The old packaging was first introduced back in the 1960s and was designed to be more luxurious and eye-catching. It was discontinued in the 1990s, but has recently been reintroduced as part of the brand’s 70th anniversary celebrations.

The new packaging is made from recycled materials and has a more modern look. It is also recyclable, which is a sustainable choice. Burberry is hoping that the reintroduction of the old packaging will help to reconnect with its heritage and to expand its fan base.

Why do you think fans of the brand appreciate the return of this nostalgic look?

Burberry has been around for centuries and it’s no wonder their fans appreciate the return of this nostalgic look. The old packaging is reminiscent of when the brand first started, and it definitely gives the products a more authentic feel. It’s also a great way for Burberry to distinguish themselves from their competitors.

How do you think this change will impact sales for the brand?

Burberry is reintroducing its old packaging with a new design. The change is part of a wider marketing campaign that aims to reconnect with its heritage.

This change is likely to impact sales for the brand, as it may attract new customers who are drawn to the vintage look. However, it is also possible that older customers who are already loyal to the brand will continue to buy it, as they appreciate the unique style.

Is there a particular era or style of clothing that you feel is best represented by the old packaging design?

Burberry Brit clothing has always been associated with stylish, classic designs. The old packaging design lends itself perfectly to this image, with its refined, old-world look.

The style of the clothing is very versatile, and can be worn for a variety of occasions. The old packaging design reflects this versatility, with its timeless appeal. It can be used to represent any era, and can be worn by anyone who wants to look stylish and sophisticated.

The old packaging design is a perfect fit for Burberry Brit clothing, and is sure to give the wearer a classic look that can be relied on. If you’re looking for a stylish and versatile outfit, the old packaging design is a great choice.


In conclusion, it was interesting to see the old packaging of Burberry being used again on some of the items in the line. It added a nostalgic feel and made them more special.

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